Social Media Marketing works for b2b businesses if planned correctly. The Goals expected from social media marketing channels need to be well thought of and practical.
The companies visit the LinkedIn Profile of the vendor company before choosing a service provider. If the page and the posts on it look fresh with updated content, it is appealing and gives proof of the business being active.
LinkedIn is the top priority social media channel in b2b marketing mix followed by Twitter.
LinkedIn maintains its own quality of having a professional audience that’d be the ideal prospects for you to share your stories with. Besides that LinkedIn also helps in Talent Acquisition scenarios to target and hunt for the desired candidates.
Twitter on the other hand is a very effective medium to connect and communicate with the precise target market. It takes a very short span for a tweet to reach people and turn it into a conversation at lightning speed.
On top of this, social media is the right platform to position an organization as a leader in its own industry by promoting Thought Leadership. These logical platforms provide a wide audience whom you can educate, add value to their knowledge and influence them to accomplish their specific goals.
How will you measure the success of your Social Media Marketing?
Metrics that matter
How many people are talking about your brand?
The social media platforms notify whenever someone mentions your brand in their posts. It’s not limited to the brand name only, could be your product, event or any other thing that is associated with the brand.
Reach gives the number of times the content was viewed. This number tells how far the message is reached and how big your audience size is.
The users take different actions on your posts. Like, share, comment, react are the common ones. The cumulative number of such actions is called “Engagement”. The more the number, the wider your audience becomes.
The number of followers are the people who have liked your page and are following your updates. You can track the %growth in the number of followers to understand what brings you more followers.
No matter what social media platform you're on, we can help you get the most out of it.
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